US FREIGHT 101

The Dry Van
Playbook

Everything you need to know before opening a freight broker company: the $75K bond, daily workflow, where money is made — and where it disappears.

~46%
Dry van market share in US semi-trailers
11.46B
Tons of freight moved by US trucks (2025)
$75K
FMCSA broker bond requirement (BMC-84)
~15%
Average broker gross margin on VAN loads
Equipment Types
Coming soon
REEFER
Refrigerated
Coming soon
FLATBED
Open Platform
Coming soon
STEP DECK
Drop Deck
Coming soon
POWER ONLY
Tractor Only
VAN (Dry Van)
53' enclosed box trailer · No temperature control · Default US trailer
53'
Length
9'2"
Interior Height
8'6"
Interior Width
26
Standard Pallets
44–48K
Max Payload (lbs)
80K
GVW Limit (lbs)
Carrier pool: 1.6M+ DOT-authorized
Market share: ~46%
Claims profile: Standard cargo risk
Best for: Retail, packaged goods, e-commerce, paper

EQUIPMENT

A 53-foot box that moves America

A dry van is a fully enclosed box trailer with no temperature control. The industry standard is the 53-foot dry van: 53' long × 9'2" high × 8'6" wide, with about 3,489 cubic feet of interior space. It is the workhorse trailer of US long-haul freight.

Specs at a glance

Length53 ft
Interior volume3,489 cu ft
Height9 ft 2 in
Pallet capacity26 (single stack)
Width8 ft 6 in
Federal GVW limit80,000 lbs
Practical max payload44,000–48,000 lbs
Axle limits20K single / 34K tandem

Why VAN dominates

  • ~46% of US semi-trailer market (2025 data)
  • ~61% of trailer production between 2017–2021
  • ~1.6M+ DOT-authorized carriers can pull a dry van
  • Simplest claims profile — no temperature, no securement, no oversize permits

How VAN compares

EquipmentWhat it isTypical freightNotes
VAN (Dry Van)53' enclosed boxRetail, packaged food, paper, e-commerceDefault — easiest start
ReeferVan + temp controlProduce, frozen, pharmaPremium rates, claim risk
FlatbedOpen platformSteel, lumber, machineryTarping/securement skills
Step DeckFlatbed lower main deckTall machinery (>8'6")Solves height issues
Power Only (PO)Tractor without trailerDrop-and-hook, drayageCapital-light, growing
DrayageShort-haul port/railOcean containersLocal, regulated
WHY START WITH VAN
If you're opening a new brokerage, start with VAN. Widest carrier pool, deepest spot/contract market, simplest claims, fewest specialized requirements. Master the basics here before adding reefer (food safety regs) or flatbed (securement liability).

ECONOMICS

You're not a trucker. You're not a shipper.
You're the bridge.

A freight broker is the legal intermediary between a shipper (who has freight) and a motor carrier (who has a truck). You don't own trucks. You don't own freight. You own relationships, paperwork, and risk.

Who's who

1. SHIPPER
Shipper
Owns the freight. Wants it moved. Pays your invoice.
2. MOTOR CARRIER
Motor Carrier
Owns the truck and trailer. Hauls the load. Has USDOT#. You pay them.
3. BROKER ← YOU
Broker
FMCSA-licensed middleman. No trucks. Books load with shipper, dispatches to carrier. Financially liable for carrier payment.
4. DISPATCHER
Dispatcher
Works for a carrier, not a shipper. Finds loads for a fleet. NOT a broker. ⚠ Many "dispatchers" broker illegally — FMCSA's biggest enforcement target.
5. 3PL
3PL (TQL, JBH, RXO)
Larger umbrella: brokerage + warehouse + managed transport. You compete with them.

The margin math

A simple equation that runs your business:

SHIPPER PAYS$2,000 ← gross revenue
CARRIER PAID− $1,700 ← linehaul to motor carrier
GROSS MARGIN$300 (15.0%)

Industry benchmark: ~13% mean gross margin on dry van, ranging 10–20%.
December 2025 reality: ~15% with ~25% excess truck capacity in the market.
Breakeven for an established brokerage: ~$210–$215 gross margin per load to cover overhead.

Per-load economics by lane

Avg load valueTypical margin $Typical margin %
$1,800 (regional spot)$200–$30011–17%
$2,500 (mid-haul)$375–$45015–18%
$5,000+ (long-haul, project)$600–$1,00012–20%

Where the money IS made

✓ WHAT WORKS
  • Repeat shippers (contract lanes) — RFP-awarded lanes pay predictably. Less re-quote labor, sticky relationships.
  • Cherry-picked lanes — Understanding backhaul economics. Outbound CA → Midwest with a known return load to LA.
  • Volume — 5 loads/day × $300 = $1,500/day per broker = ~$390K/year gross profit per rep.
  • Accessorials — Detention, layover, TONU, lumpers — billed correctly, this is 5–15% extra revenue.
⚠ WHERE IT DISAPPEARS
  1. Claims — Cargo damage above carrier insurance. Carmack Amendment spills liability onto brokers.
  2. Uncollected detention — Truck sat 8 hours, you didn't bill the shipper, you still owe the carrier.
  3. Deadhead — Carrier drove 200 empty miles you didn't price into the load.
  4. Factor fees — 1–3% off the top when you factor your AR.
  5. Carrier non-performance — Load late, shipper claws back, you eat it.
  6. Customer non-payment — Net 30 turns into Net 90 while you already paid the carrier.
  7. Spot whipsaws — Locked in contract at $1.85/mi, spot jumps to $2.68. Carriers reject your tenders.
BOTTOM LINE
This is a thin-margin business. 15% gross, 3–5% net. You make it on volume, lane discipline, and not screwing up. Cherrypick, control your cash, watch your bond.

OPERATIONS

From cold call to paid invoice —
the 9-step VAN broker workflow

What a broker actually does, in order, every day. Each step has its own tools, gotchas, and money-leaks. Skip a step and your bond pays for it.

1
Sourcing loads
  1. Direct shippers — best margin (15–25%), hardest to win. Cold calls, email, winning RFPs.
  2. Load boards (spot market) — DAT One ($149–$399/mo), Truckstop.com. Thinner margin but liquid.
  3. Co-brokering (legal) — another broker pays you to source carrier. Must be disclosed to shipper. Banned by many shipper contracts.
  4. 3PL partner programs — TQL, JBH 360, Echo, RXO overflow.
2
Posting loads / finding trucks

Primary tools: DAT One Select/Office, Truckstop.com (stricter carrier vetting), 123Loadboard, Trulos (cheap), your own internal CRM of vetted carriers.

3
Vetting carriers MOST IMPORTANT STEP

Before you book ANY load:

  • FMCSA SAFER lookup — by USDOT# (safer.fmcsa.dot.gov)
  • Active operating authority
  • Insurance on file (BMC-91 auto, BMC-32 cargo)
  • CSA/SMS safety scores
  • Out-of-Service rate + Crash history

Fraud-detection tools: MyCarrierPortal, Carrier411, Highway, RMIS, CarrierAssure

Identity verification (the step new brokers skip):

  • ☎ Call the phone number on FMCSA record — NOT the phone on the email signature
  • Verify factoring company / Notice of Assignment (NOA) — confirms where to send payment
  • For loads >$10K — request video verification
2025+ RED FLAGS — CARRIER IDENTITY THEFT TELLS
  • Brand-new MC# (under 12 months) on a "10-year-old" carrier
  • Phone area code that doesn't match the registered state
  • Email domain registered <90 days ago
  • Refusal to do video verification
  • Same-day signing eagerness
  • Address is a virtual office / mailbox service
4
Negotiating + Rate Confirmation

Negotiate per-mile or all-in. Carriers prefer all-in (linehaul + fuel + accessorials). Issue the Rate Confirmation (RC / RateCon) — binding agreement. Carrier signs RC, returns before dispatch. No signed RC = no load.

RC must include: Load #, origin/destination, appointment times, commodity, weight, equipment type, rate + payment terms, accessorial schedule, POD requirements.

5
Booking & Dispatching

Update your TMS (McLeod, Aljex, Tai, MercuryGate, Revenova, Alvys, Transport Pro, Logistically). Tender to the carrier driver/dispatcher. Confirm: driver name, truck #, trailer #, cell phone.

6
Tracking

Manual check calls — phone the driver at dispatch, pickup, in-transit, delivery. Legacy but still common, especially for smaller carriers.

GPS / ELD tracking — Macropoint (Descartes), Project44, FourKites, Trucker Tools. Pings carrier ELD or driver app. ~70% of large shippers require it. Plus EDI 214 status updates to shipper TMS.

7
Delivery + Documents

The trifecta you need for everything (payment, factoring, claim defense):

  1. RC (you have this from Step 4)
  2. Signed BOL — Bill of Lading signed by receiver = becomes POD (Proof of Delivery)
  3. POD upload — via TMS, carrier email, or Macropoint

No POD = no payment. Period.

8
Billing + Settlement

Invoicing the shipper: Net 30 typical. Net 45/60 common with big shippers.

Paying the carrier (three ways):

  • Standard: Net 30 from POD receipt
  • QuickPay: 1–5 day pay for 1–3% fee (you keep the discount)
  • Carrier factor: carrier sells invoice to a factor (RTS Financial, OTR Solutions, TBS, Apex). You pay the factor directly under Notice of Assignment.

Broker's own factor: If your shipper pays slow, you can factor your AR — typical 1–3% off the load. Solves the cash gap but eats margin.

9
Claims (when it goes wrong)

OS&D (Over, Short, Damaged) noted at delivery on the BOL.

Carmack Amendment timeline:

  • Claimant has 9 months minimum to file
  • Carrier has 30 days to acknowledge
  • Carrier has 120 days to pay or decline
  • Concealed damage: 5 days to notify carrier

Broker's role: facilitate between shipper and carrier; sometimes broker pays the claim and chases the carrier's cargo policy.

RISK

The 8 ways a new VAN broker
goes broke in Year 1

Industry data, not marketing. 15,419 broker authorities revoked between 2022–2025 — $4 billion in losses. These are the patterns.

A
Double Brokering (the #1 bond-killer)
$4B

in losses from 15,419 revoked broker authorities (2022–2025)

What happens: A carrier you booked re-posts your load to ANOTHER carrier without your consent. They take your payment, vanish. The actual hauling carrier never gets paid and files against your bond.

Prevention:
  • Call the FMCSA-registered phone — never accept email-only carriers
  • Verify identity via Highway / CarrierOK / MyCarrierPortal
  • Freeze the rate-con if the name on the COI doesn't match the FMCSA record
  • Require driver name + truck# + trailer# before dispatch
  • Use Macropoint with carrier-of-record matching
B
Carrier Identity Theft

What happens: Scammers steal credentials of a legitimate, well-rated carrier (clean SAFER record, real insurance), pose as them on load boards, take the load legally, sell it on the spot market, and disappear with the payment.

Recent enforcement: FMCSA's April 2025 IDEMIA identity verification rule cut fraudulent registrations from 45/week to 3/week. But identity theft of existing carriers continues — different vector.

TELLS (MEMORIZE THESE)
New email domain on a 10-year-old MC# · Phone area code that doesn't match registered state · Same-day signing eagerness · Refusal to send a driver license photo
C
Cargo Theft Rings (Strategic Theft)
$725M

Estimated US cargo theft losses in 2025 (~60% surge from $455M in 2024)

2024 hot zones: California, Texas, Illinois = 46% of all US cargo theft. Dallas County up 78%.

Top 2024 targets: copper, electronics (audio + servers), crypto-mining hardware, food/beverage, household goods.

Prevention (high-value loads): team drivers (no overnight stops), GPS-tracked seals, no-stop-within-200-miles-of-pickup policy, known/dedicated carriers only.

D
Detention Not Collected

What happens: Shipper holds the truck 8 hours past free time, refuses to pay detention. You still owe the carrier $50–$100/hr beyond the free 2 hours.

Prevention: in-and-out times logged with timestamped photos OR Macropoint. Detention rates ON the rate-con AND in shipper agreement. Hard cutoff at appointment time + 2 hour free + meter starts.

E
Customer Non-Payment (90+ days)

What happens: Net 30 turns into Net 90 with a slow shipper. You already paid the carrier on Day 5 via QuickPay or Day 30 standard. Result: $50K–$200K trapped in AR while operating costs keep coming.

Prevention: Credit-check every new shipper (Ansonia, RMIS, AnsonLogic, D&B). Cap exposure per customer (max $X open AR). Factor your AR if the shipper insists on long terms.

F
Underpaying / Stiffing Carriers

What happens: New brokers chase margin by paying carriers slow or short. Bond claims pile up → surety non-renews → authority revoked → done.

THE RULE
A single paid bond claim usually ends your business. Most sureties non-renew after one claim.
G
Factor / Working-Capital Mismanagement

What happens: Broker factors AR at 1–3%. Pays carriers via QuickPay at 1–3%. Net effect: eats 6%+ of revenue when gross margin is only 15%. Or worse: overleveraged at 8–10× earnings via credit facilities. Margin compression hits → insolvency.

H
CA / Regulatory Blind Spots (CARB, IRP, IFTA)

CARB (California Air Resources Board): January 1, 2025 — vehicles entering CA need a passing emissions test (Clean Truck Check). Brokers must only dispatch CARB-compliant carriers to CA. Penalty hits all three: shipper, broker, AND carrier.

IRP / IFTA: Carrier responsibility, but you must verify carrier is current. Bad standing = weak carrier signal in vetting.

THE PATTERN
Most new brokers don't fail because they couldn't find loads. They fail because they skipped Step 3 (carrier vetting), couldn't bridge working capital, or got hit with one bond claim they couldn't replace. 80% of failures come from these three.

PROFITABILITY

What a solo VAN broker actually earns

No spreadsheet fantasy. Industry-sourced numbers.

Per-load math (van, April 2026 market)

MetricValueSource
Avg van spot rate (national)$2.68/mile all-inDAT Trendlines
Midwest van rate$2.88/mileDAT
Northeast van rate$2.42/mileDAT
Avg load length~700 milesDAT
Avg revenue per load~$1,876calc
Avg broker margin (~15%)~$281calc
Avg carrier payout~$1,595calc

Lane economics — what changes the math

Deadhead radius: A load requiring the carrier to drive 150 empty miles to pickup needs $300–$500 extra to keep the trip profitable. Brokers who ignore deadhead pay in tender rejections, late trucks, and blacklisting by good carriers.

Fuel surcharge math: 1¢/mile FSC for every ~6¢/gal increase above ~$1.20/gal baseline. With diesel ~$3.80, FSC ≈ $0.40–$0.50/mile.

Backhaul lanes: Cheaper outbound rate, made up on the return. Example: LA → Chicago at $2,200, Chicago → LA backhaul at $2,000. Combined trip = $4,200 / 4,000 miles round-trip.

TRAP LANES
Outbound LA → Montana looks great until the truck sits 4 days waiting for a return load. That's a trap lane — looks profitable on paper, kills your carrier relationship.

Annual revenue benchmarks

Solo Broker, Year 1
Getting started
$300K – $1M
gross revenue

Gross profit (14% margin): $42K–$140K
Take-home after expenses: $30K–$80K

Solo Broker, Year 2–3
Finding your footing
$1M – $3M
gross revenue

Example: $1.3M × 14% = $182K gross profit → ~$134K net. Most who survive Year 1 land here.

Top Independents
Cherry-picked, consistent
$2M – $10M
gross revenue

Net: $200K–$1M. Never had a bond claim. Own their carrier relationships.

Working capital — the make-or-break number

Shippers pay Net 30 (often Net 45/60). Carriers expect Net 7 (or Net 1 if QuickPay). You need to float 3–4 weeks of revenue. At $1M run-rate that's ~$80K–$100K of float.

Three solutions:

  1. Broker-factoring — 1–3% off invoice, paid in 24h. Solves cash gap, eats margin.
  2. Credit line — bank line of credit secured by AR
  3. Equity capital — founder savings, partner investment

Want to model your own numbers? → Open the margin calculator

REALITY CHECK
A solo broker in Year 1 making $50K take-home is the median, not the floor. The brokers making $500K+/year in Year 5 cherry-picked lanes, kept overhead low, owned their carrier relationships, and never had a bond claim. The 80% who fail did one of these wrong: skipped carrier vetting, underestimated working capital, missed accessorial billing, or took on too much customer credit.

REFERENCE

50 terms every broker has to know

Interactive: type any term or partial match — results filter live.

WHAT NOW

Your first 30 days

Week 1 — Foundation
Legal entity setup
  • Form your LLC (state Secretary of State)
  • Apply for EIN (irs.gov, free, 1 day)
  • Get business bank account (separate from personal)
Week 2 — FMCSA Filing
Federal registrations
  • Submit URS application + $300 fee (fmcsa.dot.gov)
  • Schedule IDEMIA identity verification
  • File BOC-3 ($50 via commercial blanket filer)
  • File UCR ($46)
Week 3–4 — Bond + Insurance
Financial security stack
  • Apply for BMC-84 with 3+ sureties (compare premiums)
  • Bind General Liability + Contingent Cargo + E&O
  • DAT One subscription ($149+/mo)
  • Pick a TMS (Aljex, McLeod, Tai, Alvys — try 3 free trials)
Week 5+ — First Loads
Go live
  • Cold-call 50 shippers/week
  • Post on DAT, watch carrier responses
  • Vet EVERY carrier before booking (Step 3 above)
  • Get the trifecta (RC + signed BOL + POD) on every load
Built by Coldloads
We run dispatch intelligence software for active freight brokers. We see the data, the failures, and the patterns every day.